新珠江企业成立于90年代初，由陶业界知名人士罗青先生创建，经过10多年的稳健发展，新珠江机械已成为国内最具影响力的进口陶瓷机械设备、零配件、化工原材料供应商之一，业务范围遍及欧洲、东南业等地。1995年与意大利知名陶机制造商紧密合作，生产制造欧洲一流品质的陶机备件，供应全球各地数以千计的建陶企业。同时在广东南海、福建泉州、四川夹江、山东淄博，河北唐山等地设立分支机构。2000年投资建材传媒、文化传播、广告设计、商务咨询等相关建陶文化领域，赢得了社会各界的广泛赞许。随着中国建陶产业飞速成长，新珠江成立专门的进出口部门，利用多年来形成的良好海外营销网络，代理国内陶瓷产品、陶机装备、化工原料出口，贴牌生产等。新珠江企业下控制：新珠江机械、丽新制釉、进出口贸易、建材周刊、点金广告、香港视点传播。凭籍一流的品质、优良的服务、完善的管理，秉承“卓越、服务、奋进、创新”的公司理念，以及“突破自我、永不停步”的企业精神，矢志为中国建陶产业做强做大迈向国际化，作出积极的贡献。

NEW PEARL RIVER GROUP was founded by the Mr.Luo Qing, the eminent person in ceramic industry in the beginning of the last decade of 20th century. Having developed steadily and solidly for over 10 years, NPR becomes one of the most influential domestic suppliers of imported ceramic machinery and equipment,spare parts and chemicals with business scope ranging all over Europe and Southeast Asia. In 1995, NPR worked together closely with famous ltalian ceramic machinery manufacturer producing spare parts for ceramic machinery and equipment with European first-rate quality to supply thousands of architectural ceramic manufacturers all over the world. At the same time, NPR set up branch offices in places like Nanhai, Guangdong ; Quanzhou, Fujian; Jiajiang, Sichuan; Zibo, Shangdong and Tangshan, Hebei. In 2000, NPR invested in building materials mass media, cultural exchange, advertising design, business affairs consultation etc. correlated cultural fields earning common appraise from all cirles in the society. With the rapid growth of Chinese architectural ceramic industry, NPR sets up professional department of import and export trade undertaking the manufacture of brand-name ceramic with customers’ authorization, acting as an export agency of domestic ceramic products, ceramic machinery and equipment and industrial chemicals through the broad overseas marketing network formed by many years endeavor. The NPR Group now possesses five enterpises; NPR Machinery, Lixin Glaze Co., Ltd., Building Materials Weekly, Golden point Advertisement and the Import & Export Department. Wiith first-rate quality, good services, perfect management, adhering to a company idea of “Excellence, Services, Striving for Advancement, Innovation” and an enterprise spirit of “Make A Breakthrough of Ourselves, Never Stop the Paces”, the NPR Group takes an oath to make positive contribution to prosper the Chinese architectural ceramic industry and make it stronger enouth to stride on the way to internationalization.